In 1994, our company embarked on an extraordinary journey with the grand opening of our inaugural branch at Bostan Mall in Egypt. The initial strides were incredibly promising, paving the way for the establishment of a second branch in Genena Mall, Nasr City, in 1997. While facing challenges, this second venture, unfortunately, did not flourish, leading to its closure in 2000.

Undeterred, we pressed forward, determined to overcome obstacles. For years, we persevered with a single branch until 2011. In the face of political and economic upheaval during the country's revolution, we strategically adapted. Responding to changing circumstances, we boldly opened a third branch on Fisal Street, heralding a new chapter for our company. Consequently, the Bostan Mall branch was closed, a move that positioned us to thrive in evolving market conditions.

In 2018, a significant milestone marked our journey when we expanded our footprint with the inauguration of a branch in Haram. The latest triumph occurred in 2021 with the opening of a branch on Lebeni Street. Navigating through challenges, we stand resilient and poised for even greater expansion, eagerly anticipating a future filled with promise and success.

From 1994 until the historic flotation of the dollar in 2016, our company actively engaged in procuring orders from Turkey, China, and Thailand. This pivotal phase primarily centered on exporting clothes. However, with the economic changes in 2016, our strategy evolved. We seamlessly transitioned to a dual approach, not only manufacturing some of our products but also fulfilling purchase orders within Egypt, all while maintaining an unwavering commitment to delivering high-quality goods.

As we look to the future, our company is not just adapting to change; we are thriving and preparing for further expansion. Our story is one of resilience, adaptability, and an unwavering positive outlook in the ever-evolving business landscape.